Javaluation Coffee Co. (PINK: JCOF) lost 8% in today’s mid-day trading after pulling of 70% gains in yesterday’s trade.
Javaluation (as easy to say as it is to spell) is a fully vertical coffee roasting and distribution company. Earlier this week it announced it has amended its alliance agreement with Richmont Holdings. As a result, Richmont will now take an equity position in the company.
Javaluation and Richmont entered into the original agreement in July 2010, under which the two companies started working together to develop a sales and marketing strategy for the coming years.
Under the altered agreement, the two companies will also form an Investment Committee that will be chaired by John Rochon of Richmont Holdings. The committee will look to review and analyze acquisition and investment opportunities.
Jammin Java Corp. (OTC: JAMN) shares rallied in today’s trading. The U.S.-based provider of premium roasted coffee on a wholesale level, announced this week that appointed Balram Vaswani as president of its Caribbean operations. The company is looking to leverage on Vaswani’s vast network of connections in the cruise ship, resort, entertainment and food service industry to help expand into the critical market.
Earlier this week the company also announced that it will exhibit at the National Restaurant Association Show (NRA Show) to be held in Chicago from May 21-May 24. Paola Dooly, Director of Sales at Jammin Java, said that the NRA show is one of the largest and the most anticipated tradeshow in the world for hospitality and food service.
Healthy Coffee International (PINK: HCEI) skyrocketed 127% in today’s trading, gaining more than 800% in the last three trading sessions. The company is engaged in the creation of healthy coffee, operating in an industry that has been getting a lot of attention as key players make top gains. Today’s trading activity has no recent news or development to back the move.
Through its proprietary formulas, the company combines the health benefits of Ginseng, Reishi Mushroom, and other quality ingredients with the world’s most finest coffee beans to create a lone of instant gourmet coffee drinks.
The company seeks to offer the highest quality coffee drinks and wellness products and create value for shareholders by maintaining stability and improving financial performance.
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