International Stem Cell Corp. (OTC: ISCO) shares spiked nearly 15% today, moving on recent word that the company launched the first phase of its joint marketing campaign with John Mauldin,  founder and chairman of Millennium Wave Investments and is appointed to market Lifeline Skin Care’s new topical skin care products to more than 1 million of Mauldin’s subscribers.

The partnership will not only raise awareness of ISCO’s operations and developments, but is in line with ISCO’s earlier successful release to its own investor base and to the general public through its Web site.

Recently, the company also announced that it entered into an agreement with Aspire Capital Fund to provide up to $25 million of equity capital over the next three years. In relation to this transaction, Aspire purchased, upon execution of the agreement, 333,333 shares of ISCO Common Stock at a price of $1.50 per share, a 7% premium over Friday’s closing price of $1.40 per share. The pricing of future sales in the agreement will be determined each time as the company elects to sell shares to Aspire by a formula that is based on the actual sale prices of the company’s stock over the 12 days preceding each sale to Aspire.

International Stem Cell focuses on therapeutic biomedical research and cosmeceutical products.

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