Yahoo Maintains No. 2 Search Engine, increases Market Share

Yahoo Inc. (NASDAQ: YHOO) reported marginal increase in its Internet search market share. During the month of July, the company registered 1.2% growth in traffic, pushing its market share to 20.1% from 18.9%. Yahoo also maintained its No.2 position behind Google (Nasdaq: GOOG).

Yahoo is also said to be in contention for acquiring a significant share in video streaming site Hulu. Yahoo said it aims to purchase a significant number of shares, once the video company goes public. Hulu is a popular video site in the U.S. However, it is not very popular overseas. The company registered 28.45 million unique viewers in the U.S. market alone. According to Jason Kilar, CEO of Hulu, the company earned $100 million in revenue in year 2009. Yahoo is likely to increase its position in the streaming video segment with the help of Hulu.

Yahoo provides online services ranging from Web content to Internet search. The company also offers marketing services. Yahoo aims to provide comprehensive consumer experience. It also manages a portal with features such as shopping, travel and entertainment. The company has also formed a strategic alliance with Nokia Corp. (NYSE: NOK). The company is headquartered in California and was founded in 1994.

Yahoo stock traded in the range of $13.52-$19.12 in last 52 weeks.  Yahoo’s stock is trading at a P/E ratio of 22.61. The company’s market cap is $18.59 billion and its EV/Revenue ratio is 2.46.  Yahoo Inc. stock has a 50-day moving average of $14.28, whereas its 200-day moving average is $15.57. The stock’s beta is 0.88 and its EPS stands at $0.61. The company’s generating 2.84% return on its assets and its rate of return on equity is 7.18%. The company has 1.35 billion shares outstanding and 14.07% of the shares are held by insiders.

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